Brand Name: Phu Tho
Brand Logo: The logo resemble Hung temple Gate.
Slogan: Phu Tho – Originally Viet
In this presentation we are focusing on Nón product
*Other products from palm leaves will be similar and can leverage on Nón brand
*Target customers: Tourists and Vietnamese in other provinces
We want to keep the name of the brand as “Phu Tho” instead of “Den Hung”, since “Phu Tho” name is more known to Vietnamese from other provinces
*Our brand will offer
-Quality: consistent in the colour of the leaves, sewing lines, durable, high quality paintings
-Uniqueness – hand made design
-rich product portfolio – for collection
-Reasonable prices
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